Men’s grooming, which was, until a decade ago, a very small part of the personal care industry, and restricted to probably a soap and shaving kit, has today evolved into one of the fastest-growing segments. As more and more men today look for that perfect skin, a trendy beard, or a perfectly sculpted and toned body, men’s grooming products are flying off the shelves, and brand owners have been more than happy to oblige. At Yasharth, we have been fast to catch up with the trend and can work with our partners in developing a host of men’s grooming products.