Emerging trends and claims

Discover the emerging trends and claims in the cosmetics and personal care industry. These game-changing concepts are shaping the future of our beauty routines, bringing us closer to products that align with our values.

Let’s explore these trends, including claims like Petroleum Free, Formaldehyde Free, Paraben Free, PEG Free, Silicon-Free, Cruelty-Free, Biodegradable, Petroleum Free, Natural PH, Sulfate Free, and dermatologically tested.